Yoga Australia uses the negative space between the yogi's leg and arm to create an outline of Australia.

Wikipedia explains its logo “is an unfinished globe constructed from jigsaw pieces inscribed with glyphs from many different writing systems”.

“Each piece bears a glyph (a letter or other character), or glyphs, symbolising the multilingualism of Wikipedia.”

Here’s a very clever logo from Sony Vaio, which stands for Visual Audio Intelligent Organiser.

The “VA” in the logo represents a sine wave – the basic analogue signal, while the “IO” represents a 1 and 0 – symbolic of the digital signals in binary code.

Together, the logo represents the history an…

Take a closer look at the Tour de France logo, created by French designer Joel Guenoun, and you'll see a cyclist cleverly formed from the word "Tour".

The yellow circle in the logo represents the maillot jaune - the yellow jersey given to the race leader following each stage of the event.

Over-sized Toblerones may be the perfect gift for absolutely any family occasion but have you ever spotted the animal in the logo?
What’s that climbing Matterhorn mountain? Why a bear, of course. Toblerone is produced in the Swiss city of Bern, which has a bear on its coat of arms.

Can you spot the Spartan warrior in this beautiful design?

A form of this logo was initially used by NBC on its colour programming. 

The TV network used the slogan “Proud As A Peacock” in 1980, according to Logopedia, and you can see the bird in the central white space on the logo.

The logo for electronics company LG features the letter “L” and “G” in the form of a human face.

LG explains: “The letters "L" and "G" in a circle symbolise the world, future, youth, humanity, and technology.”

Goodwill's logo is a stylized letter g which resembles a smiling face.

Flight Finder’s initials help form the plane in the centre.

Once you see it, you can’t unsee it.

Did you spot the hidden arrow? In the blank space between the E and the x you’ll see it.

Take a look at the white space between the 'F' and the red and you'll see the number 1.

Did your know? Continental are a tyre manufacturer, in their logo you can see the first two letters create a 3D tyre.

The letter “B” in the logo also represents a stylized side-view of a person wearing headphones.

Online retailer Amazon sells a wide range of goods, as the arrow in their logo points out, everything from ‘A to Z’.
The shape of the arrow also represents the happy smile of a customer once they receive their goods.